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International trade riskier but rewards potentially greater, says specialist

Ismael Buendía

PorIsmael Buendía

Oct 20, 2014

UK businesses need to de-risk their international growth. That’s the message from Smart Currency Business, an international payment specialist which has recently expanded into the east of Scotland.

Director Carl Hasty said: “The UK economy trotted into recovery earlier this year, but times are currently tough worldwide.

“Global markets plunged last week; Germany, the Eurozone’s star economy, faces the possibility of a recession and UK growth forecasts have been revised downward. Forecasting group EY Item Club estimates growth of 2.4 per cent in 2015 – a sharp fall from a previously expected 3.1 per cent.

“Although international trade appears riskier, the rewards can still be potentially greater.

“Overseas markets allow a business room for expansion, allowing them to reach a wider base of potential clients.

“World markets rise and fall. The trick is not to embrace or reject international trade based on every report, but to make calculated long-term decisions regarding overseas trade.

“Businesses trading internationally also need to take the necessary methods to de-risk their international growth, in order to ensure safer passage through the tumultuous waters of international trade.

“Currency exchange volatility is one of the key threats to profitability when trading abroad. Depending on a complex chain of economic events, the rate at which currency is exchanged can mean a significant loss in a business’s bottom line.

“Now more than ever, businesses trading overseas need to adopt robust currency-buying strategies in order to ensure that they can benefit from relatively favourable rates.”

Ismael Buendía

Por Ismael Buendía

Soy Ismael Buendía, director de Comunicación con más de 20 años de experiencia en reputación corporativa, gestión de crisis y estrategia digital. He liderado equipos en multinacionales y agencias, asesorado a directivos y diseñado estrategias de alto impacto. Me motiva la transparencia, la innovación y la comunicación como ventaja competitiva.

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