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fifebusinessjournal.co.uk

Amazon takes control of James Bond franchise

PorStaff

Feb 20, 2025
James Bond (Daniel Craig) in No Time To Die. Pic. Universal Pictures

Creative control of the long-running James Bond franchise has been handed to Amazon MGM Studios, in a joint venture with the current owners. Barbara Broccoli and Michael G Wilson – who are the daughter and stepson of film producer Albert «Cubby» Broccoli, the man responsible for developing the Bond franchise into the success it is today – will remain co-owners of 007 intellectual property rights. The pair own EON Productions, the company behind Bond films including Skyfall and Spectre. It has produced 25 films since 1962.

The deal follows speculation over when the next Bond movie – and indeed the next Bond – will be announced. The last film, No Time To Die, was delivered four years ago to rave reviews and box office success. It was the swansong for Daniel Craig in his performance of the lady-loving spy. Details of the 26th official Bond film – and its new star – are yet to be revealed. In a statement on EON Productions website, Mike Hopkins, head of Prime Video and Amazon MGM Studios said they were «honoured to continue this treasured heritage» and looked forward to «ushering in the next phase of the legendary 007 for audiences around the world». Wilson said that after 60 years spent working across the franchise, he would now be focusing on «art and charitable projects».

Barbara Broccoli said: «My life has been dedicated to maintaining and building upon the extraordinary legacy that was handed to Michael and me by our father, producer Cubby Broccoli. «I have had the honour of working closely with four of the tremendously talented actors who have played 007 and thousands of wonderful artists within the industry. With the conclusion of No Time To Die and Michael retiring from the films, I feel it is time to focus on my other projects.»

In 2022, Amazon bought MGM Studios, which distributes Bond, for $8.45bn (£6.79bn). Since the acquisition, the streamer has held the rights to distribute all the Bond movies.

In the spring of 2023, Amazon Prime Video launched Bond-themed reality show, 007 Road To A Million. Hosted by Succession star Brian Cox, it offered nine pairs of contestants the chance to win £1m as they travelled through global locations associated with the franchise. While no one took home the full £1m jackpot, brothers James and Joey did take £150,000. The show was met with a mixed critical reception but was given the green light for a second season.

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Por Staff

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