Former British Olympic medallist Steve Rowbotham has secured millions of pounds in funding for his digital advertising venture Navigator from investor IW Capital. Navigator, founded by Rowbotham, who won bronze at the 2008 Beijing Games, is set to announce a £4m funding injection from IW Capital this week.
Navigator collaborates with renowned brands such as Formula One, HSBC, and L’Oreal to enhance their online consumer targeting strategies. The company utilizes data obtained from airline and travel booking platforms to connect advertisers with consumers, especially in a time where individuals are increasingly hesitant to consent to online tracking through cookies. With over two billion fully consented, first-party data points, Navigator empowers brands to effectively target consumers.
Rowbotham expressed his excitement about the investment, describing it as a significant milestone for Navigator. He highlighted the opportunity to accelerate platform innovation and expand their commercial reach to work with more travel brands through strategic partnerships. Drawing on his experience as an Olympic athlete, Rowbotham emphasized the value of teamwork in achieving common goals.
IW Capital, known for supporting various companies like digital therapeutics provider Strolll and IT equipment refurbisher Reconome, recognizes Navigator’s role in addressing a critical challenge in digital marketing. Charlie Lyon Carroll, investment director at IW Capital, commended Navigator for tackling the issue of delivering impactful advertising in a privacy-focused world.
Overall, the partnership between Navigator and IW Capital signifies a step forward in the digital advertising landscape, showcasing the importance of innovative solutions in navigating the evolving online consumer behavior.
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