The outgoing boss of the British Olympic Association will this week be named as the new chief executive of one of Europe’s biggest e-commerce platforms for sports and outdoor enthusiasts. Sky News has learnt that Andy Anson, who will step down next month as chief executive of Team GB, is joining Sportscape Group, which boasts a ‘member community’ of over 25 million people.
Sportscape is owned by bd-capital and Bridgepoint, which merged their respective portfolio companies SportPursuit and PrivateSportShop in 2022. Prior to leading the BOA, Mr Anson was chief executive of Kitbag, which was subsequently sold to Fanatics. He is also a former commercial director of Manchester United Football Club.
Sportscape trades across core markets including the UK, France, Germany, Italy, and Spain. «Sportscape has already established itself as a key player in the European sports e-commerce landscape, and I look forward to working with the team to unlock its next phase of growth,» Mr Anson said in a statement issued to Sky News.
Andy Dawson, bd-capital’s co-founder and managing partner, said Mr Anson’s experience in global sports commerce made him the right choice to head Sportscape. Since his departure as the BOA boss was announced during the summer, Mr Anson had agreed to work with another bd-capital-backed company, Science In Sport, by joining its board. His successor as Team GB chief has yet to be announced.
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